Could Brexit produce an advertising silver lining?
Ireland should be eyeing Britain’s position of broadcasting licensing hub for Europe, writes Colette Sexton
As the majority of the main advertising firms are based in Britain, Brexit has had a devastating impact on ad revenues among Ireland’s media. All is not lost, however. Certain changes to law at a national and EU level could mean that Britain leaving the EU might actually boost the finances of the struggling Irish broadcasting industry, according to David McMunn, the former director of legal affairs at UTV Ireland and prior to that, at...
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