Copycat culture in marketing and advertising

Alan Siegel, chief executive of Siegelvision, says companies need to focus marketing plans on building a clear identity

10th July, 2016
Alan Siegel, chief executive of Siegelvision Picture: Conor McCabe

The marketing and advertising industry is copycat, devoid of leaders, and is in the middle of a complete disruption, according to one of New York’s most famous ad men.

Alan Siegel, who is a veteran in brand and corporate identity consulting and the current chief executive of brand consultancy firm Siegelvision, said that companies and organisations copy fashions when it comes to their marketing strategies, rather than trying to communicate what they do.

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