Copycat culture in marketing and advertising

Alan Siegel, chief executive of Siegelvision, says companies need to focus marketing plans on building a clear identity

10th July, 2016
Alan Siegel, chief executive of Siegelvision Picture: Conor McCabe

The marketing and advertising industry is copycat, devoid of leaders, and is in the middle of a complete disruption, according to one of New York’s most famous ad men.

Alan Siegel, who is a veteran in brand and corporate identity consulting and the current chief executive of brand consultancy firm Siegelvision, said that companies and organisations copy fashions when it comes to their marketing strategies, rather than trying to communicate what they do.


Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

EY reports €393m revenues in Republic of Ireland for 2021 financial year

Content is king – just ask Netflix as rivals attempt to steal its crown

Tom Maguire: Tax changes we make now could help business for years