Consumers back in the driving seat

Car sales are up and buyers are opting for fancier models

10th April, 2016
Mark Bradley, head of business at Frank Keane BMWFergal Phillips

Back in 1973, Toyota Ireland grabbed the headlines by offering its new ‘K20’ Corolla saloon with a radio and heated rear window, items that were previously not found on humdrum family cars.

Fast forward 43 years and a rising Irish economy means there’s an encouraging increase in demand, not only for luxury cars and SUVs, but also for high-end trim levels and equipment that would put that Corolla to shame.

Figures released earlier...

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