Consumers back in the driving seat

Car sales are up and buyers are opting for fancier models

10th April, 2016
6
Mark Bradley, head of business at Frank Keane BMWFergal Phillips

Back in 1973, Toyota Ireland grabbed the headlines by offering its new ‘K20’ Corolla saloon with a radio and heated rear window, items that were previously not found on humdrum family cars.

Fast forward 43 years and a rising Irish economy means there’s an encouraging increase in demand, not only for luxury cars and SUVs, but also for high-end trim levels and equipment that would put that Corolla to shame.

Figures released earlier...

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