On May 25, 2018, the new general data protection regulation (GDPR) will become law in all EU member states. Businesses need to become familiar with the new laws in advance and put appropriate policies and procedures in place to deal with them. Those working in marketing are no exception to this, with eight issues in particular likely to affect their day-to-day roles.
Many of the GDPR rules will apply to data controllers and processors. Up to now,...
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