Thursday February 20, 2020

Conor Brophy: The practice of measuring performance based on attention minutes is gaining traction

Is the “impression” now a dying digital currency

28th August, 2016
Have marketers had been paying too much attention to the cost per thousand impressions or CPM in digital advertising parlance Pic: Pixabay

You never get a second chance to make a first impression. Except in the world of digital advertising.

Historically, a page “impression” was recorded each time an individual internet user made a request (by clicking a link) to load a web page.

For advertising purposes, that definition has been refined by the Interactive Advertising Bureau to mean that a page impression at a minimum requires at least half the pixels in a traditional...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

What’s coming up today and what you might have missed

Hannah O’Brien | 2 months ago

What’s coming up today and what you might have missed.

Hannah O’Brien | 2 months ago