Conor Brophy: The practice of measuring performance based on attention minutes is gaining traction
Is the “impression” now a dying digital currency
You never get a second chance to make a first impression. Except in the world of digital advertising.
Historically, a page “impression” was recorded each time an individual internet user made a request (by clicking a link) to load a web page.
For advertising purposes, that definition has been refined by the Interactive Advertising Bureau to mean that a page impression at a minimum requires at least half the pixels in a traditional...
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