The New York Times doesn’t believe it will ever be able to build a sustainable business that doesn’t include advertising revenue. The company’s chief executive, Mark Thompson, said as much at an Interactive Advertising Bureau conference last month. Coming from a publisher with 2.5 million subscribers paying up to $25 a month to access its content, that’s a significant statement.
The title’s circulation revenue last year was $845 million,...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team