Conor Brophy: The New York Times is about to unveil an ad-free digital subscription

How will the Gray Lady make it worth her while?

3rd July, 2016
Mark Thompson, chief executive of the New York Times

The New York Times doesn’t believe it will ever be able to build a sustainable business that doesn’t include advertising revenue. The company’s chief executive, Mark Thompson, said as much at an Interactive Advertising Bureau conference last month. Coming from a publisher with 2.5 million subscribers paying up to $25 a month to access its content, that’s a significant statement.

The title’s circulation revenue last year was $845 million,...

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