Saturday November 28, 2020

Conor Brophy: Stranger things have happened

In the year of the outsider, targeted and often free marketing paid off for Netflix - and the Trump campaign

11th December, 2016
Donald Trumps team ran a very good social media campaign Pic: Getty

Brexit, Donald Trump, marijuana. Respectively, one of the most effective campaigns of 2016, the most impactful brand and one of the fastest growing categories, according to the end-of-year reviews published last past week by Advertising Age and Marketing Week.

It’s the year of the insurgent and the success of those people and products from outside the establishment is rightly reflected. The usual suspects are well represented, of course. Adidas is favourably mentioned, for example, after reinvigorating...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 6 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 11 months ago