Conor Brophy: Some find them manipulative, others an authentic cultural phenomenon

But the fact is that the John Lewis Christmas adverts have been winning the store fans

15th November, 2015
The new John Lewis Christmas ad

Critics say it’s formulaic, predictable, manipulative and not a patch on the original.

But, like many a sequel in a popular franchise, this year’s John Lewis Christmas ad looks to be a commercial success regardless of the reviews.

The big reveal for the British retailer’s seasonal television campaign has become an event in itself. There are teasers. There’s speculation about what song will be used and which artist will be employed...

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