Conor Brophy: Hotwire’s new report on online trends is effectively announcing the death of the website

The rise of the social media celebrities are increasingly relied on by brands to reach consumers

22nd November, 2015

Just over one-third of Irish small and medium enterprises still don’t have a website, according to research carried out by the IE Domain Registry. The good news is that they might not need one to succeed online.

London-based PR firm Hotwire publishes a Communications Trends report each year compiled by crowdsourcing data, analysis and opinions from marketeers, advertisers and other communications professionals worldwide. This year, it has gleaned insights from more than 400...

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