Conor Brophy: Going native in the war of attention
Pop-ups have annoyed so many Irish users that ad-block software denied firms here €100 million in revenue last year
Thanks to a report published during the week by the Internet Advertising Bureau (Ireland), we can put hard numbers on native advertising for the first time.
This phenomenon encompasses a range of different online activities designed to embed paid-for content in such a way that it blends in as seamlessly as possible with the style of the publication or media platform hosting it.
Essentially, it’s the online version of the commercial features which have long...
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Out of Office: National Cyber Security Centre to get additional €2.5 funding and 20 new roles
The business news you might have missed, all in one place
Content is king – just ask Netflix as rivals attempt to steal its crown
A WarnerMedia-Discovery deal puts the spotlight on streaming wars as around 100 platforms vie for the attention of often fickle audiences
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures