Conor Brophy: Full stream ahead - at last the music industry might have something to shout about

Voice control in consumer electronics set to drive greater digital demand

30th April, 2017

The power of the human voice is vital to the success of the music industry but now, in a different sense, it could well be the key to its salvation.

It’s not necessarily the voices of recording artists such as 2016’s global bestseller Drake that are getting the executives at the International Federation of the Phonographic Industry excited, though. Rather it’s the voice of the humble music fan.

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