Wednesday April 8, 2020

Conor Brophy: Consumers may finally have enough

But there is still room to manoeuvre for Ikea in a world of ‘peak stuff’

24th January, 2016
Steve Howard is Ikea’s head of sustainability

We are at “peak stuff”.

It’s finally happened, according to Ikea’s head of sustainability Steve Howard. Speaking at a conference organised by the Guardian newspaper during the week, he wondered whether consumers in the western world were shopped out.

It’s not the kind of opinion you’d often hear offered in public from someone in his position. Consumer goods companies more often tend to operate as though they were marketing...

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