Conor Brophy: Advertisers would be foolish to ignore the potential of VR headsets

But the reality is that immersive pop-ups could move consumers to opt out of ad content altogether

20th March, 2016
Samsung are betting large on virtual becoming an actual reality for millions of consumers Pic: Getty

When was the last time you saw an advertisement that really moved you?

Not moved in the sense of holding back tears at the John Lewis Christmas spot. In the era of mass market availability of virtual reality headsets, we’re talking actual physical movement or, at least, the sensation of same.

To coin a phrase from a simpler, pre-VR age of advertising: here comes the science. It’s called galvanic vestibular stimulation.

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