Comment: What’s going wrong with social media?

Users of social media trust the big brands less and less each year

12th June, 2016
Trust, or lack thereof, is becoming a pressing issue for social media users Pic: Getty

There are few relationship hurdles more difficult to surmount than a broken engagement. That’s especially the case when there are trust issues. But that’s where an increasingly large proportion of social media users are finding they have a big problem in their relationship with brands.

Britain’s Chartered Institute of Marketing began a self-explanatory campaign in 2014 called Keep Social Honest, accompanied by an online survey of consumers looking at their experiences...

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