Comment: Influencers are here to stay

It's time to stop turning up our noses when it comes to so-called influencers in marketing

16th May, 2017

For those of you who grew up in a world where models were seen and not heard, the new world of marketing can be unsettling. Polished creative advertising still exists, but alongside it bloggers or a snapchatter talks the audience through their new favourite eyeshadow or smoothie maker or knife collection while in their pyjamas or feeding their cat or parked in their car.

It is very different and it can taking some getting used...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Content is king – just ask Netflix as rivals attempt to steal its crown

Tom Maguire: Tax changes we make now could help business for years