COMMENT: In the rush to be counted brands can get it badly wrong

Try not to use #RIP to get new followers and retweets, writes Colette Sexton

26th April, 2016
There was an outpouring of grief on social media following the death of Prince last week

Fans shared stories of seeing him in concert, links to their favourite songs and quirky facts about the star. Platforms like Facebook, Twitter, and Instagram allowed people across the world to come together to remember one of the world’s great artists. It was a touching display of emotion – until companies decided to jump on the bandwagon.

The fast-paced nature of social media platforms mean that in the rush to be counted in...

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