Comment: Giving customers a boardroom seat

Ireland’s best companies make decisions that are driven by the customer

2nd October, 2016
Credit unions are a community-based success story Pic: Getty

Businesses need to invite their customers to the boardroom table. This is not about listening to barking mad complaints. It’s more about challenging the ways businesses operate today.

The 2016 Customer Experience report, released last week by Customer Experience Insights (CXi) and carried out by Amárach, makes clear that Ireland’s best companies all have one thing in common: every decision they make and every action they take is driven by the customer. And...

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