Combat threats to reputation with a quick reaction

A company can lose its good image with one act in one minute, so its initial response to any adverse event must be speedy as well as effective, writes Mark O’Shaughnessy

24th February, 2019

What financial value is there in a company’s reputation? A lot. Every child grows up being told that sticks and stones can break their bones, but names will never hurt them.

If you are responsible for a company that sells directly to the public, operates in a highly regulated industry or is publicly traded, this adage does not hold true. In fact, your company’s reputation and name are its most valuable assets....

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