College Jumps Ahead with new ads

Griffith College has budgeted €100,000 to win students – and online is proving its top advertising medium.

15th August, 2015
Steven Roberts, head of marketing at Griffith College. Picture: Feargal Ward

For most third-level institutions, the main advertising campaigns are done and dusted for this year. As first-round CAO offers are made to this year’s Leaving Cert students tomorrow, their effectiveness will show.

But it is still an important time for marketing at Griffith College, a private, Dublin-based, third-level institution.

While most of its students get their places through the CAO system, it also has an “available places” facility which gives an alternative study...

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