Collaboration is Core to fresh new direction

Ireland’s largest marketing communications group will be rebranded as Core in January

26th November, 2017
Michael Clancy, chief revenue and integration officer at Core Media Picture: Fergal Phillips

New name, new building and new structure: 2018 is going to be a year of change for Core Media.

Ireland’s largest marketing communications group – which comprises media agencies Mediaworks, Spark Foundry, Starcom and Zenith, training company Core Knowledge, advertising agencies Engage Communications and Radical, research company Ignite and sponsorship agency Livewire – will be rebranded as Core in January. The name change is designed to reflect better collaboration within the group.

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