Saturday March 28, 2020

Colette Sexton: Firms should be ready for Black Friday

Irish shoppers jump on the US-inspired spending bandwagon

22nd November, 2016
Irish shoppers spent €100m last year on Black Friday. Pic: Rollingnews.ie

As a Clare person, the Christmas shopping period for me will always and forever begin on December 8th. But the rest of you seem to have jumped on this American bandwagon fairly quickly, so here we are.

While initially Black Friday was a phenomenon that took place in-stores, now a lot of companies share offers on their websites too. Generally, these offers last until Cyber Monday (November 28) so you have a whole weekend of...

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