Tuesday August 11, 2020

Challengers set to break Sky’s grip on Bundesliga

Rights up for grabs as rivals prepare to outbid Murdoch for German football

3rd April, 2016

Rupert Murdoch’s grip on European football is being challenged again.

Sky, which lost its exclusive hold on English football broadcasts in 2007, now risks the same fate in Germany, as rivals such as Deutsche Telekom and Discovery Communications prepare to bid against it in a TV rights auction. Sky, 39 per cent owned by Murdoch’s 21st Century Fox, has relied on the Germans’ passion for teams such as Bayern Munich and Borussia Dortmund...

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