C&C struggles on both sides of the Atlantic
Market Talk
The drinks maker C&C spent hundreds of millions in the last number of years on a major push to grab a big share of the fast-growing US cider market. Expanding outside of Ireland and Britain was a big decision for the new management team parachuted into C&C in 2008 to turn its fortunes around.
American drinkers took to cider and sales volumes exploded. Through two major deals (the takeovers of Hornsby and...
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