Monday February 17, 2020

Cannes Lions Festival shows that creativity breeds ambition

The event in the south of France shows the potential to enhance marketing organisations

25th June, 2017

Each year at the Cannes Lions International Festival of Creativity, a recurring theme is the impact and influence that creativity plays at a cultural level. The festival champions those brave brands that use creativity to change our world for the better. As an example, one of this year’s big winners was a campaign from McCann in New York called Fearless Girl, which advocated for more women in leadership positions.

For attendees, the festival...

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