Can sports sites thrive without live sports rights?

The ‘loser’ media outlets without exclusive access to live sports are proving to be a slam dunk when it comes to coverage

12th March, 2017
BT’s chief executive, Gavin Patterson Pic: Getty

For online sports site SB Nation, it has always been a case of no rights, no problem.

Other media outlets may now have to start taking a look at how SB Nation manages to cater for sports fans without being able to supply live games or highlights.

It began as a blog for fans of the Oakland A’s baseball team in 2003, then became SB Nation and later evolved into Vox Media – a profitable...

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