Saturday September 19, 2020

Can Primark stay off the internet for much longer?

Primark continues to defy the high street gloom, posting growth over the Christmas period. The retailer has no online sales facility, a risky strategy which may or may not continue to work, writes Ruth Marchand

24th February, 2019
3

Recent results from retailers for Christmas 2018 have highlighted the profound change in the shopping behaviours of consumers, and the devastating impact of the internet on the high street. Consumers have moved a significant amount of their shopping online as it offers more choice and better value.

The proliferation of mobile phones means that shoppers no longer even need to be near a computer to make their next purchase. Consumers can decide what to buy, compare...

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