Cadbury cracks Easter market with quirky café campaign

Company invested €1.5 million in its advertising for its Cadbury brand

27th March, 2016
Sinéad Manly, seasonal brand manager, MondelezMarc O’Sullivan

Irish people are expected to eat 17.5 million Easter eggs this year, with sales predicted to top €36.6 million. But what egg are you going to tuck into? It all comes down to marketing, and Mondelēz is not taking any chances. It invested €1.5 million in its advertising for its Cadbury brand.

The budget was divided into two main campaigns. One focused on its Creme Egg and the other, for the first time, was an...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Content is king – just ask Netflix as rivals attempt to steal its crown

Tom Maguire: Tax changes we make now could help business for years

The Daily Briefing