Cadbury cracks Easter market with quirky café campaign

Company invested €1.5 million in its advertising for its Cadbury brand

27th March, 2016
Sinéad Manly, seasonal brand manager, MondelezMarc O’Sullivan

Irish people are expected to eat 17.5 million Easter eggs this year, with sales predicted to top €36.6 million. But what egg are you going to tuck into? It all comes down to marketing, and Mondelēz is not taking any chances. It invested €1.5 million in its advertising for its Cadbury brand.

The budget was divided into two main campaigns. One focused on its Creme Egg and the other, for the first time, was an...

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