Cable TV: an industry cut loose?
Younger customers who never had a cable TV package just don’t see the point of one
Cable bosses lie awake at night worrying about cord cutters. They have nightmares about “cord nevers”. The cords which are the cause of those sleepless nights are the physical cables connecting homes with their providers, but also the metaphorical ones which bind them to monthly subscriptions. Cord cutters are those consumers who may deign to maintain a broadband subscription, but decide to ditch the TV service.
Cord nevers are generally younger consumers who...
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