Saturday August 8, 2020

Cable Cowboy adds F1 to his growing ‘sportfolio’

By adding Formula One to an already diverse stable, US billionaire John Malone may have hit paydirt once again

11th September, 2016
6
Lewis Hamilton pictured leading the recent Hungarian Grand Prix Pic: Getty

Billionaire John Malone is known as the Cable Cowboy, after building a TV distribution and broadband empire spanning the US and Europe. His purchase of Formula One gives him some premium sports content to load up in his six-shooter.

As so often with Malone, the financial engineering is complex but the strategy is sound. Liberty Media, one of a galaxy of companies controlled by Malone, will buy F1 – adding it to stakes in a...

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