UTV Ireland needs to to do more than change the time slot of its news programmes to boost its audience and revenues, according to media buyers.
Buyers said the four-month-old station needed to broaden its appeal, schedule more cleverly and invest in programming.
Last week, UTV Media reduced UTV Ireland’s revenue forecast for 2015 by £2.5 million (€3.5 million) due to a slow start to the year and volatility in its performance.
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