Business of Sport: On the Spot

Paul Farrell

30th December, 2014
Business of Sport: On the Spot

My background is in international marketing and I moved to the Irish Sports Council from Alltech, sponsors of the World Equestrian Games.

Developing ‘The Journey’, an award winning brand initiative, that documents some of Ireland’s elite athletes. Also learning to navigate the business world through Chinese, during my year working in international marketing in Beijing.

No, I would say the opposite. The Council supports over 60 sports which really gave me...

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