Wednesday October 28, 2020

Bringing the State Street message back to basics

How the global head of marketing for the investment management firm embraced social media

20th August, 2017
Hannah Grove, global head of marketing at financial services firm State Street Picture: Robbie Reynolds

How do you market a sector that most consumers cannot get their heads around, that uses a different language and that is largely blamed for the 2008 economic crash?

How do you remain relevant to your customers while maintaining a considered, low-key image?

State Street, the US-based investment management company which employs 2,500 in Ireland, had to answer these questions just as it was entering the US government’s $700 billion rescue programme along with eight other...

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