One of the defining characteristics of a successful product or brand is that it is consistent. The Skechers shoes that you buy in New York are the same as the Skechers shoes that you buy in Cork. A can of Coke bought in Johannesburg should taste the same as a can of one bought in Jonesborough.
Sometimes I find that this consistency is mildly depressing, as it drains away variety and individuality. It also can...
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