Anyone who has a spare $4.5 million (€4 million) burning a hole in their pocket could spend it in 30 seconds this evening. That’s the price tag for a half-minute commercial on American television during the Super Bowl, which kicks off at 11.30pm Irish time.
More than 110 million Americans – roughly one-third of the population – will tune in to NBC to see whether the reigning champions, the Seattle Seahawks, can withstand the challenge...
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