Bowled over by the hype and hoopla

Roughly one-third of the US population will watch tonight’s Super Bowl, but for many of those viewers, the actual game is merely an afterthought

1st February, 2015
Russell Wilson of the Seattle Seahawks hands the ball to team-mate Marshawn Lynch during their 28-22 win over the Green Bay Packers a fortnight ago. Picture: Getty

Anyone who has a spare $4.5 million (€4 million) burning a hole in their pocket could spend it in 30 seconds this evening. That’s the price tag for a half-minute commercial on American television during the Super Bowl, which kicks off at 11.30pm Irish time.

More than 110 million Americans – roughly one-third of the population – will tune in to NBC to see whether the reigning champions, the Seattle Seahawks, can withstand the challenge...

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