Friday September 18, 2020

Boardroom Briefing

13th December, 2015
IAG boss Willie Walsh

C&C has signed an exclusive long-term partnership agreement with Pabst, America’s largest privately-held brewer, for the sale and distribution of its cider brands in the US from March.

Pabst will distribute, market and sell all of C&C’s US brands: Woodchuck, Gumption, Wyder’s, Hornsby’s, and imported brands Magners and Blackthorn.

Under the partnership, Pabst will have the option to acquire C&C’s US brands and...

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