Wednesday June 3, 2020

Bloggers beware

The ASAI plans a crackdown on blurring the lines between editorial and advertising

24th January, 2016
Orla Twomey, chief executive of the Advertising Standards Authority of Ireland Picture: Anres Poveda

Have you fallen for it? The face cream that turns back the clock 20 years. Or the diet book that melts the pounds off as soon as you carry it through the checkout. Or the smartwatch that can monitor your heart rate, improve your sleep and tell you why your significant other dumped you.

Products that seem too good to be true, but they come with a recommendation from your favourite blogger. They wouldn’t lie to...

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