Big spend on hoardings is sign of the times

Spree is leading to record profits for sign-makers

20th March, 2016
Big Picture Media specialises in construction billboards and advertising hoarding. The billboards do double duty by serving to mask sites during construction projects

Property companies are spending tens of thousands of euro on lavish hoardings for their flagship projects as competition reaches fever pitch, industry experts have said.

The spending spree is leading to record profits for the sign-makers as developers seek to out do each other in a newly competitive market place.

Jeff Martin, owner of sign-maker Big Picture Media, said that his company is on track for a record year, thanks largely to the elaborate bespoke...

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