Big matches equal big box office for GAA
Peter McKenna, who runs Croke Park, says the organisation is looking to widen its marketing horizons all the time
The GAA invests €1.5 million in marketing the All-Ireland championships and the National League every year, but ticket sales still come down to something that is out of its control.
“You are not going to beat good fixtures. That is a really strong part of this year’s pattern to date,” said Peter McKenna, stadium director of Croke Park.
It’s getting to the business end of the championship now, so the hard...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures