Betty Power hits the ground running

The puerile publicity stunts may be continuing apace, but there is still plenty of pressure on Breon Corcoran to make the merger work

21st February, 2016
Paddy Power are well known for their publicity stunts like this one when they renamed some of their shops for the visit of President Obama. Picture: Getty

The name of the company may have changed, but the stunts didn’t. As Paddy Power Betfair officially began trading on the London and Dublin stock exchanges the company was basking in the glow of its latest gimmick: a large poster over a former gay bar in Dublin city centre showing Enda Kenny embracing Micheál Martin with the odds of 13/8 that the two party leaders will be coalescing after the general election. It was a...

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