Beko’s €200,000 bid to get in the shop window
Company in four-year strategy to reposition its brand
Beko, the Turkish home appliance company, is investing €200,000 in its campaign to get its brand on Irish consumers’ shopping lists.
The campaign, which includes radio, digital and a three-part TV series on Ireland AM with presenter Aggie MacKenzie, is part of the company’s four-year strategy to reposition its brand.
Previously, Beko was positioned towards the back of appliance retailers’ shop floors, and it has worked on making it front and centre,...
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