Beko’s €200,000 bid to get in the shop window

Company in four-year strategy to reposition its brand

13th December, 2015
4
Shane Kelly, marketing manager, BekoMaura Hickey

Beko, the Turkish home appliance company, is investing €200,000 in its campaign to get its brand on Irish consumers’ shopping lists.

The campaign, which includes radio, digital and a three-part TV series on Ireland AM with presenter Aggie MacKenzie, is part of the company’s four-year strategy to reposition its brand.

Previously, Beko was positioned towards the back of appliance retailers’ shop floors, and it has worked on making it front and centre,...

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