Saturday October 31, 2020

Beckham brand beats them all to China

The company behind the second highest-earning retired sportsman in the world is now tapping Asia

22nd April, 2015
David Beckham: his face sells scotch, clothes, and casinos, and it has paid him well – the star earned €50.5 million last yearGetty

David Beckham-branded products will shortly hit China. The soccer star-turned global celebrity should see his Hong Kong joint venture partner roll out a large range of goods in a few months.

Global Brands Group is working on a range of consumer products including sportswear, footwear, casual wear, high-tech and skincare, chief executive Bruce Rockowitz told Bloomberg News in Hong Kong last week.

Rockowitz said the company aimed to build the range into a multibillion dollar...

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