Avoca’s new pathway
Pratt family in reflective mood as they celebrate sale of Avoca for €60m
How do you celebrate selling your family business for €60 million?
If you’re the Pratts, you put the kettle on, make a pot of tea and enjoy it with some Avoca sourdough topped with homemade jam.
It was, according to Simon Pratt, a fitting way to mark the sale of the company his parents founded in 1974 when they bought the dilapidated weaving mill in Avoca in Co Wicklow.
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