‘Ask yourself how you are going to ensure you are in your clients’ mind in year two’

13th January, 2019
Aaron Chalke, founder of Foe

‘The biggest challenge was defining our product in a short sentence that makes sense to people,” says Aaron Chalke, founder of Foe, an agency specialising in content production and brand activations. “We offer a wide range of services so we needed to make it clear where we fit into a marketing strategy.”

Chalke’s background was with a media buying agency – he was formerly experiential director at Mediaworks. “My vision was...

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