‘Ask yourself how you are going to ensure you are in your clients’ mind in year two’
‘The biggest challenge was defining our product in a short sentence that makes sense to people,” says Aaron Chalke, founder of Foe, an agency specialising in content production and brand activations. “We offer a wide range of services so we needed to make it clear where we fit into a marketing strategy.”
Chalke’s background was with a media buying agency – he was formerly experiential director at Mediaworks. “My vision was...
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Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures