Artificial intelligence expected to extend its reach in Ireland in next two years
Some 48 per cent of marketers in Ireland and Britain use AI extensively or on a limited basis
The use of artificial intelligence (AI) in Irish marketing is set to grow over the next two years, a new survey has found.
Some 48 per cent of marketers in Ireland and Britain use AI extensively or on a limited basis, according to a survey by Salesforce, with another 28 per cent piloting or planning to use it within two years.
AI, or machine learning, can be used in a range of marketing activities including content generation,...
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