Saturday August 8, 2020

Are the golden arches crumbling?

McDonald’s is suffering falling revenues as customers move to healthier options.

9th May, 2015
Steve Easterbrook, McDonald’s chief executive, conceded ‘numbers don’t lie’ Picture: Bloomberg

The indications at McDonald’s, the fast food giant and the world’s second-biggest private employer, are certainly troubling. The company’s business has turned onto a downward trajectory and customers are giving it a wide berth.

The corporation’s chief executive, British-born Steve Easterbrook, last week admitted that “the numbers don’t lie” and “we are not on our game”.

That doesn’t mean the chain...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 3 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 7 months ago