Are the golden arches crumbling?

McDonald’s is suffering falling revenues as customers move to healthier options.

9th May, 2015
6
Steve Easterbrook, McDonald’s chief executive, conceded ‘numbers don’t lie’ Picture: Bloomberg

The indications at McDonald’s, the fast food giant and the world’s second-biggest private employer, are certainly troubling. The company’s business has turned onto a downward trajectory and customers are giving it a wide berth.

The corporation’s chief executive, British-born Steve Easterbrook, last week admitted that “the numbers don’t lie” and “we are not on our game”.

That doesn’t mean the chain...

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