Archive: Aryzta - the basket case of the stock market

The problems at Aryzta all seem to stem from brand mismanagement and a lack of savvy strategy

29th January, 2017
Aryzta shares fell in early trading

This article first appeared in the Sunday Business Post on January 29, 2017

It can’t be blamed on recession. It can’t be blamed on currency. It can’t be blamed on input costs. The problems at Aryzta look very like basic problems of brand management and strategy. Operating margins have been declining across the sprawling group, but most markedly in the US – by 2.2 per cent last year – a heavy fall in a sector...

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