Archive: Aryzta - the basket case of the stock market

The problems at Aryzta all seem to stem from brand mismanagement and a lack of savvy strategy

29th January, 2017
Aryzta shares fell in early trading

This article first appeared in the Sunday Business Post on January 29, 2017

It can’t be blamed on recession. It can’t be blamed on currency. It can’t be blamed on input costs. The problems at Aryzta look very like basic problems of brand management and strategy. Operating margins have been declining across the sprawling group, but most markedly in the US – by 2.2 per cent last year – a heavy fall in a sector...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Tom Maguire: Tax changes we make now could help business for years

More Business Tom Maguire 9 months ago

The Daily Briefing

The Daily Briefing