Apple bets on messaging, emojis and Siri to keep customers loyal

The new products were introduced at Apple's Worldwide Developers Conference

14th June, 2016
Apple is holding its Worldwide Developers Conference in San Francisco

Apple showed off new software, including improvements to iMessage and its voice-activated assistant Siri, to help fend off competition from technology giants who are encroaching on the iPhone maker’s services businesses.

Apple executives introduced the new products on Monday at the company’s Worldwide Developers Conference in San Francisco. The annual event has taken on greater importance as Apple seeks to offset a slowdown in iPhone sales by increasing its software income. The company...

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