APPLE: a no-brainer – even without new products

Seán O’Sullivan, serial entrepreneur and managing director of the venture capital firm SOSventures

21st February, 2016
Seán O’Sullivan: Apple has as much revenue as the largest car company in the world Picture: Michael Mac Sweeney/Provision

Iam going to go for a safe bet here. It’s AAPL, Apple, as the no-brainer.

Why? There is a current fear-mongering talk about Apple as having “peaked” because it hasn’t introduced sufficiently breakthrough categories of products since the iPad. Apple’s price earnings ratio of 10 is effectively the same as saying the company is returning 10 per cent earnings based on the current price. Approximately 2 per cent of that amount is paid...

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