Allianz taps Irish history for ad drive

The insurance company Allianz is using a 1966 speech by the then education minister Donogh O’Malley in its latest campaign

31st March, 2019
Allianz taps Irish history for ad drive
Damien O’Neill, head of marketing at Allianz Ireland Picture: Fergal Phillips

Allianz is hoping to differentiate itself in the Irish market with the launch of a new multimillion-euro ad campaign aimed at countering what head of marketing Damien O’Neill calls the “negative perception” of insurance among consumers and businesses in Ireland.

The insurer’s We Cover Courage campaign, launched this month, will depict a series of courageous moments in Irish history. It is Allianz’s first campaign with the recently appointed creative agency In...

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