Agency gives voice to cystic fibrosis drug funding fight

A social media campaign raised awareness of the plight of CF sufferers

12th June, 2016
Bernie Martin with daughter Eva. Insert: the #YesOrkambi campaign

Bernie Martin, a senior copywriter at creative agency Rothco, made a point of keeping her work and home lives separate for years, but that changed last December.

That month, The Sunday Business Post revealed that the HSE had ruled out funding the cystic fibrosis drug Orkambi. In response, a petition was set up by people in the CF community to garner support for the drug.

Martin, whose daughter Eva has CF, said she came “out...

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