Agency gives voice to cystic fibrosis drug funding fight
A social media campaign raised awareness of the plight of CF sufferers
Bernie Martin, a senior copywriter at creative agency Rothco, made a point of keeping her work and home lives separate for years, but that changed last December.
That month, The Sunday Business Post revealed that the HSE had ruled out funding the cystic fibrosis drug Orkambi. In response, a petition was set up by people in the CF community to garner support for the drug.
Martin, whose daughter Eva has CF, said she came “out...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures